Super Chef is one of the best alternative products for retailers because of the reasonable price, delicious taste, safety and hygiene that allow customer get high profits. Super Chef offers a wide range of products and options, such as meatballs, hot dogs and a variety of sausages to retailers. Base on the preference of the Cambodian people, new products were developed to meet consumer needs. More importantly, the company has strongly pay attention in traceability process system to provide excellent quality product for customer. Finally, Super Chef always stay with Cambodian’s farmer to improving the quality of life with buying the local ingredient.